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Product
Our product that we have created for Element is a multipurpose jacket. This jacket will keep you warm when it cold and cool when it is hot. This multi-season jacket has a special feature for those adventurous skateboarders, with a not noticeable padding in the elbow area that gives a little more protection.
Marketing
When advertising the off-shore windbreaker, the best platforms were a Youtube ad, Thrasher Magazine cover and in-store visual aid like a video montage and or on a display.
Data
Gathering
We asked the questions, Would you use this product or When would you use it? Through these questions we collected data, that gave us a better perspective on how to adapt our product to what the people want. We wanted to create a product that would work for both parties.
Powerpoint
